International eBusiness Hub
Celebrating more than 20 years of experience, Generation Y is a Greek multinational company, which leads the market in the field of digital transformation, e-commerce and exports know-how in 24 countries all over the world. With a staff of 231 and as many as 2,500 active projects, the renowned international e-business hub has widely contributed to a new digital revolution, being a trusted partner for companies and organizations, investing primarily in people and consistently pursuing a vision of community growth and digital co-creation for the future.
Specializing in the creation of innovative online solutions, custom B2B & Β2C platforms, and web applications, as well as promoting them through conceptual and targeted digital marketing campaigns and business strategies, Generation Y strategically places its partners’ success at the front line.
Within two decades of operation, the company has retained 95% of its clientele, while it largely works through word of mouth, by its existing, highly satisfied customers. It currently operates in 24 countries, with offices in 10 of them (USA, UK, Cyprus, Romania, Germany Albania, Bulgaria, Dubai, China, Spain, and head offices in Greece), where it has implemented and continues to do so, medium- and large-scale projects.
Seeking wider quality control and greater knowledge before making any decision, and considering every possible need a business may have, Generation Y has created 9 Business Units as part of the company’s innovations. These 9 business units are independent but at the same time cooperate closely through intra-departmental communication, making another step toward collective wisdom and offering measurable solutions to the company’s partners.
Among the firm’s innovations, we single out the creation of a specialized algorithm that supports AI (Artificial Intelligence) systems, enabling the constant improvement of critical KPIs related to digital marketing, such as CPA, CPC, etc.
Generation Y drives developments based on real market needs, and that is why it has such a wide and long-range clientele in many different sectors, such as heavy industry, technology, FMCG, retail, publications, hospitality, marine, health industry, etc.
Firmly, the company runs on equity and zero loans. In 2020, the Group posted total turnover of 72 million euros.
Always remembering how it started, by only 2 people, 20 years ago, the company stays client-oriented, caring to helping businesses wishing to get into the “game” of digital transformation. This solid philosophy is the driver behind our team of experts, who continue to take into consideration their client-partners, society, and people at every step, always measuring how their work affects them.
This highly anthropocentric system became clearly evident during the Covid-19 pandemic, as the company stood firmly by its clients, helping them online not only to survive in these adverse conditions but to further grow and increase their profitability.
If there was a single sentence to describe Generation Y, it would simply be: “business growth hackers that take on the task of growing a business by studying its specific goals and methodically moving towards them.” No matter what the organization or entrepreneur wants to achieve, be it revenue or net profit increase, exports, social proof…whatever the goal, whatever the challenge, Generation Y can become the vehicle for them to succeed through digital transformation.